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Natural cosmetics: a founder's perspective, almost 20 years later
Natural cosmetics: a founder's perspective, almost 20 years later
It all started with my son.
When he was little, he suffered from skin problems. Like any mom, I looked for solutions. I bought creams, soaps, recommended products. And then one day, I did something I had never taken the time to do before: I turned the bottles over and read the labels.
What I found surprised me. Endless lists of components with unpronounceable names. Substances I would never have wanted to see in a product intended for my child's skin. Ingredients which I discovered, by digging deeper, were suspected of being irritating, sensitizing, or even endocrine disruptors. For a little boy who already had fragile skin, that wasn't acceptable to me.
So I decided to do things differently. I started formulating my own soaps. I studied aromatherapy to understand the power of essential oils and learn how to use them correctly. Then came the creams, then other treatments. Always 100% natural. Always with ingredients that I understood, that I chose one by one and whose role I could explain to anyone.
That's how Cocooning Wellness was born, in a small workshop in Bettens, in the canton of Vaud in Switzerland. Out of necessity. Out of maternal love. And with a conviction that has never left me: we deserve to know what we put on our skin.
Since then, the workshop has grown and moved to Bavois, still in the canton of Vaud. Nearly twenty years later, I am still here, still formulating 100% natural care products and surrounded by a wonderful team, but still driven by that same desire.
What we don't always see in our skincare products
What I discovered when I read those first labels, many people still don't know. And that's completely normal. We are not taught to read an INCI list. We are taught to trust the packaging, the slogan, the promise.
But when you start to look closer, here's what you can find.
Parabens, phthalates, silicones, synthetic fragrances, petrochemical derivatives... These ingredients are very common in conventional cosmetics. They are inexpensive, they standardize textures and they allow a product to remain identical for years on a shelf. This is effective from an industrial point of view, but it raises questions.
Silicones, for example, create a smooth, silky film that makes the skin feel hydrated. In reality, they somewhat prevent it from breathing. Aggressive surfactants, on the other hand, strip the skin's natural hydrolipidic film, which encourages applying even more cream to compensate.
Not everything is bad in conventional cosmetics, of course. But I believe that everyone has the right to know what is in their products and to be able to choose knowingly. This desire for transparency has guided me from the beginning.
What I learned in nearly 20 years of natural formulation
When I formulated my first soaps for my son, I discovered something wonderful: natural ingredients are extraordinarily effective. They don't need to be "improved" by synthetic chemistry. They just need to be well-chosen, well-dosed, and well-combined.
I deepened my training in aromatherapy, I studied the interactions between essential oils, vegetable bases, and over the years, this passion has become a true expertise.
Skin knows how to recognize what is real
Organic pressed vegetable oils, butters, pure essential oils, and 100% natural fragrances: these raw materials speak the same language as the skin. They nourish without clogging. They protect without suffocating. They repair without creating dependence.
I observe this daily in my workshop and through the feedback from my clients. Skin that transitions to natural care sometimes goes through a short adaptation period, then it stabilizes, it soothes, and it regains a radiance that no silicone can imitate. This is one of the most beautiful aspects of this profession.
The difference is immediately felt
Have you ever lathered a real artisanal soap in your hands? Really taken the time? The lather is different. Creamier, denser, almost unctuous. And your skin doesn't feel tight after showering. This is often the first thing our clients notice, and it's often what triggers the change.
The same goes for a moisturizing cream. A good natural cream melts into the skin. It penetrates, nourishes, and works with the epidermis instead of remaining on the surface like a varnish. It provides a sense of well-being that you feel. After a few weeks, generally, you no longer want to go back.
What really makes the difference is know-how
The word "natural" is everywhere today. We see it on packaging adorned with foliage and fruit, whose content sometimes fails to live up to the image's promise. This is called greenwashing, and it's a shame, because it blurs the lines for people who are sincerely looking for alternatives.
What makes the real difference between just any natural product and an exceptional natural product is formulation expertise, the quantity of natural active ingredients, and the quality of the ingredients. It's knowing what percentage of shea butter will give the ideal texture in a cream. It's understanding how an essential oil interacts with a vegetable base. It's accepting to restart an entire batch because the result isn't quite what you expected.
I learned this over the years. By studying aromatherapy, by formulating, by testing, by surrounding myself with competent people, by listening to feedback, and by adjusting. Nearly twenty years of this daily work builds a know-how that cannot be improvised.
At Cocooning Wellness, every soap, every cream, and every treatment is formulated and handmade in our workshop in Bavois. Each batch is weighed, mixed, and carefully checked. If a product does not satisfy me, it does not leave the workshop. This is a personal requirement that I hold dear.
Taking care of yourself shouldn't be a luxury
I am sometimes told that natural cosmetics are more expensive. And it's true that quality raw materials have a cost, as does expertise.
A liter of jasmine essential oil costs several thousand francs. A synthetic fragrance that imitates it costs a few cents. A soap made by hand in small batches takes weeks to dry. An industrial soap comes out of a machine in a few seconds. The price difference reflects a difference in quality, time, and care.
But I have always been keen to make natural cosmetics accessible. When I started formulating for my son, I didn't have an unlimited budget. I just wanted to find something better. That's why we offer small discovery formats, gift sets, and individual soaps that allow everyone to test at their own pace.
Because knowing what you put on your skin should be possible for everyone.
A few ideas to start gently
No need to change everything overnight. The idea is to approach it with curiosity and at your own pace. This is exactly the path I took nearly twenty years ago in my first workshop in Bettens. A first soap, then a second, then everything else.
Soap is a good starting point. It's the product we use most often and it's the one where the difference is felt immediately. An artisanal superfatted soap can really change the showering experience. The skin is softer, it no longer feels tight.
Moisturizing cream is the next step. Replacing your cream with a natural formulation is offering your skin a treatment that deeply nourishes without an artificial film. After a few weeks, the difference is often visible.
What if we turned the gesture into a little moment for ourselves? Taking ten extra seconds to smell the scent of your soap. Applying your day cream while breathing. Natural cosmetics are meant to be savored.
Your questions, my answers
Are natural skincare products really effective?
After nearly twenty years of formulation, I can share a conviction: well-dosed natural active ingredients have nothing to envy synthetic formulas. Vegetable oils, butters, and essential oils have documented properties for centuries. What makes the difference is the quality of the raw materials and the know-how behind each formula.
How do you know if a product is truly natural?
The simplest reflex is to read the INCI ingredient list. A quality natural product will display plant and oil names that you can recognize. If the list is twenty lines of unpronounceable names, it's worth asking questions. Don't hesitate to ask; it's your right.
Is natural cosmetics suitable for sensitive skin?
the feedback from our loyal customers, those who have been using our products for years, confirms this daily. That said, "natural" does not mean "allergen-free". Some essential oils may not be suitable for everyone. If in doubt, test on a small area like the crook of your elbow for 24 hours. And if you have questions about the composition of one of our products, write to us. We will be happy to answer you.
Why do natural products have a shorter shelf life?
Without synthetic preservatives, the shelf life is generally 24 months. This is actually a sign of freshness and quality. A product that remains unchanged for three years in a bathroom can be questionable, right?
Where to start when discovering natural cosmetics?
With a soap, quite simply. It's the most accessible and immediately pleasant gesture. A discovery set is also a very good entry point to explore several treatments without commitment. The rest comes naturally, at your own pace.
Natural is now
If you've made it this far, it means something resonates. Perhaps a desire for something better, truer, simpler. Perhaps the same curiosity I had almost twenty years ago when I turned over a bottle of children's shower gel.
Natural cosmetics may not change your life. But it can change your relationship with your skin and your small daily rituals. And that, in almost twenty years, I've been fortunate to see hundreds of times.
From our workshop in Bavois, we continue to formulate meaningful skincare every day. Products born from a personal story, driven by a very simple conviction: what you put on your skin matters. If you want to discover them, you are welcome.
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